ETICA

Los Angeles-based ÉTICA aims to raise environmental standards in premium denim production. Employing advanced technologies to minimize waste, water and energy consumption, the brand is on the cutting edge of sustainability. With industry-leading equipment, advanced wash techniques and sustainable sourcing, ÉTICA dramatically reduces water usage by 90%, energy consumption by 63% and chemical usage by 70% versus industry standard. ÉTICA proudly exceeds fair labor standards, providing living wages, benefits and ability-inclusive opportunities for its workers. ÉTICA recycles its water for local farmland, compresses used wash stones into bricks for low-income housing and partners with organizations committed to workers’ rights and environmental initiatives around the world. Taking a directional approach to design and construction, ÉTICA offers truly special pieces with premium fabrics and refined fits, proving that fashion and sustainability are not mutually exclusive.