Etica

Based in Los Angeles, produced in Puebla, Mexico, ÉTICA is rooted in the ideals of fair labor practices and environmentally conscious manufacturing. Investing in advanced technologies to minimize waste, water and energy consumption, the brand is on the cutting edge of sustainability in premium denim. Using e-flow machinery, filtration systems and creative wash techniques, ÉTICA uses 99% less water than the rest of the industry. Through the use of high-efficiency machinery, they use 63% less energy throughout the manufacturing process. With naturally derived dyes and softeners, laser whiskering and sustainable sourcing, ÉTICA’schemical usage is 70% less than the industry standard. On a mission to waste nothing, ÉTICA recycles the water used in the process for local farmland. Used wash stones are compressed into bricks for low-income housing. ÉTICA proudly exceeds fair labor standards, offering benefits and on-staff doctors, handicap friendly opportunities, free meals and community outreach. ÉTICA offers a directional approach to sustainability, with premium fabrics, vintage-inspired washes, and refined fits.